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Getting the best from each athlete through the relationship.

Certified training in behavioral leadership and emotional intelligence in football. There are many leadership courses and many sport psychology ones. None teaches a coach to adapt leadership to the person in front of him.

The Starting Point

The same instruction. Eleven different reactions.

The coach speaks to everyone the same way, and some grow, others shut down; some gain confidence, others switch off. There are plenty of leadership courses and plenty of sport psychology courses. None of them teach the coach to adapt their leadership to the person in front of them. That's the gap this training fills.

READ

The athlete from the inside

Profile, reaction to pressure, relationship with mistakes, motivators, player by player.

COMMUNICATE

In the right language

Who needs a direct challenge, who shuts down under confrontation, who needs autonomy or structure.

LEAD

Tailored to each player

When to demand, support, challenge or give space, to build commitment and trust.

The Programme

Five modules, the Inside Game method.

Three layers, DISC, Emotional Intelligence and VAK, translated into the language of football. No corporate theory hastily repackaged, no promises of infallible reading: observation, questions and communication, with real dressing room cases.

MODULE 1

Reading the Athlete

Motivation, pressure, mistakes, feedback, decision-making and competitiveness, profile by profile.

MODULE 2

Personalized Communication

Adapting the message: direct challenge, reinforcement, autonomy or structure, according to each player's profile.

MODULE 3

Adaptive Leadership

When to demand, support, challenge or give space. Build commitment and build trust.

MODULE 4

Team Management

Compatibility between athletes, conflicts, building captains, culture and cohesion.

MODULE 5

Real Cases

The demotivated athlete, overconfidence, fear of failure, undisciplined talent, conflict between teammates. Simulations and role-play of difficult conversations.

TOOL

Inside Game Platform

Every participant builds their own profile during the training itself and sees the method applied to their real athletes, the tool that underpins everything taught.

The Format

One full day that changes how you see your players.

Level 1: an intensive one-day in-person course, in a limited group. You leave with three or four concrete tools that change how you lead, ready to apply in your very next training session.

L1

Level 1 · One-day intensive training

One full in-person day (9am to 6pm), limited group, with real dressing room cases, simulations and role-play. Inside Game certificate.

L2

Level 2 · Year-long coaching for the technical staff

A year of ongoing support for the technical staff, with the Inside Game platform provided to the coaching staff throughout the whole process.

Training Plans

Two levels. One day, or a whole season.

Level 1 is the training. Level 2 is the training plus a year alongside your technical staff, with the platform already included.

Level 1

Intensive Training

A full day in person, 9am to 6pm, in a limited group.

  • The five modules: reading the athlete, personalised communication, adaptive leadership, team management and real cases
  • Real dressing-room cases, simulations and role-play of difficult conversations
  • Your own behavioral profile, done during the training
  • Three or four concrete tools to use in the next session
  • Inside Game certificate
Secure a place
Level 2
Most complete

Year-Long Support

The training plus a year alongside your technical staff, with the platform included.

  • Everything in Level 1
  • A year of continuous support for the technical staff
  • Inside Game platform included throughout the process
  • Follow-up sessions across the season, to correct whatever isn't landing
  • Difficult conversations prepared before they happen
  • The method stops being a course and becomes the staff's leadership routine
Talk about Level 2

We don't publish prices because terms differ for individual enrolment and for complete technical staffs. Leave your contact and you'll receive the programme and the terms for the next edition.

Formats

Two ways to take this training.

On your own, in an open cohort with a set date. Or closed, with your technical staff and your own cases.

Scheduled Course

Open cohort with a set date. For coaches and technical staff members from any club.

Individual coach

Private Course

Closed, built around your technical staff, starting from your own real dressing-room cases. You bring the people who work with you.

Complete technical staff
Coaches Already Speaking This Language

Coaches who already master the code every day with their athletes.

Vítor Campelos and Vasco Seabra are examples of coaches who already use this language in their daily work, coaches who want to know their squad's profile, player by player, and lead each one accordingly.

Vítor Campelos
Vítor Campelos
Vasco Seabra
Vasco Seabra
It is essential to know each player's individuality and to have one-on-one conversations to understand their expectations and their profile. Not long ago I met with Pedro Seabra (Emotional Performance), who works on this behavioral side, and he talks a lot about the importance of identifying different profiles. Through interviews done right when a player arrives at the club, it's possible to map out player profiles. He divides those profiles into colors, blue, red, yellow and green, and from there you can understand how to better motivate each one, because some players respond more to closeness and others to distance. Vítor Campelos, coach, in an interview with Flashscore
Who It's For

Coaches and technical staffs.

01

Coaches

At any level or age group, from youth football to the professional game. Tools to use in your very next training session.

02

Full staffs

Clubs and academies can train the whole technical staff, with group rates, giving the entire staff a shared language.

03

Other sports

The method applies across sports: futsal, handball, basketball, volleyball. Talk to us about your reality.

Demo

One day. A new way of leading.

Leave your contact and you'll receive the date of the next edition, the full programme and enrolment terms, including terms for complete technical staffs.

We reply within one working day. Data handled in full confidence, never shared outside the technical staff.

Or reach us directly