Certified training in behavioral leadership and emotional intelligence in football. There are many leadership courses and many sport psychology ones. None teaches a coach to adapt leadership to the person in front of him.
The coach speaks to everyone the same way, and some grow, others shut down; some gain confidence, others switch off. There are plenty of leadership courses and plenty of sport psychology courses. None of them teach the coach to adapt their leadership to the person in front of them. That's the gap this training fills.
Profile, reaction to pressure, relationship with mistakes, motivators, player by player.
Who needs a direct challenge, who shuts down under confrontation, who needs autonomy or structure.
When to demand, support, challenge or give space, to build commitment and trust.
Three layers, DISC, Emotional Intelligence and VAK, translated into the language of football. No corporate theory hastily repackaged, no promises of infallible reading: observation, questions and communication, with real dressing room cases.
Motivation, pressure, mistakes, feedback, decision-making and competitiveness, profile by profile.
Adapting the message: direct challenge, reinforcement, autonomy or structure, according to each player's profile.
When to demand, support, challenge or give space. Build commitment and build trust.
Compatibility between athletes, conflicts, building captains, culture and cohesion.
The demotivated athlete, overconfidence, fear of failure, undisciplined talent, conflict between teammates. Simulations and role-play of difficult conversations.
Every participant builds their own profile during the training itself and sees the method applied to their real athletes, the tool that underpins everything taught.
Level 1: an intensive one-day in-person course, in a limited group. You leave with three or four concrete tools that change how you lead, ready to apply in your very next training session.
One full in-person day (9am to 6pm), limited group, with real dressing room cases, simulations and role-play. Inside Game certificate.
A year of ongoing support for the technical staff, with the Inside Game platform provided to the coaching staff throughout the whole process.
Level 1 is the training. Level 2 is the training plus a year alongside your technical staff, with the platform already included.
A full day in person, 9am to 6pm, in a limited group.
The training plus a year alongside your technical staff, with the platform included.
We don't publish prices because terms differ for individual enrolment and for complete technical staffs. Leave your contact and you'll receive the programme and the terms for the next edition.
On your own, in an open cohort with a set date. Or closed, with your technical staff and your own cases.
Open cohort with a set date. For coaches and technical staff members from any club.
Individual coachClosed, built around your technical staff, starting from your own real dressing-room cases. You bring the people who work with you.
Complete technical staffVítor Campelos and Vasco Seabra are examples of coaches who already use this language in their daily work, coaches who want to know their squad's profile, player by player, and lead each one accordingly.


It is essential to know each player's individuality and to have one-on-one conversations to understand their expectations and their profile. Not long ago I met with Pedro Seabra (Emotional Performance), who works on this behavioral side, and he talks a lot about the importance of identifying different profiles. Through interviews done right when a player arrives at the club, it's possible to map out player profiles. He divides those profiles into colors, blue, red, yellow and green, and from there you can understand how to better motivate each one, because some players respond more to closeness and others to distance.Vítor Campelos, coach, in an interview with Flashscore
At any level or age group, from youth football to the professional game. Tools to use in your very next training session.
Clubs and academies can train the whole technical staff, with group rates, giving the entire staff a shared language.
The method applies across sports: futsal, handball, basketball, volleyball. Talk to us about your reality.
Leave your contact and you'll receive the date of the next edition, the full programme and enrolment terms, including terms for complete technical staffs.